In the middle of a cluttered college oom, between half-written assignments and half-dreamed ideas, a 20-year-old kid tied his first bracelet. It wasn’t perfect. The threads were uneven. The knots were unsure. But it carried something powerful — intention.

That kid was me.

It was 2022, a year of confusion, of finding identity, of wondering what I was meant to do. I didn’t have a business plan. Just a love for creating things that meant something. I started gifting those bracelets to friends and soon, others started asking for them. Not just for the design — but for what they stood for.
Hope. Courage. Connection. Belief.

With every bracelet I tied, a story was shared. Every time someone wore one, the brand grew to reach you with a message to remind you to embrace your best self.

From the room desk to college corridors, and from there to online — each step was made possible by kindness, belief and meaning.

Today, we’re more than a bracelet brand. We’re a growing movement — of individuals who believe that even the smallest things, like a thread around your wrist, can carry big stories, big energy, and big purpose.

We still handcraft each piece. We still read every message. Because this is Your brand, we are just looking after it.
It started with one bracelet.
It became a bond.

Brace Yourselves— Tied with Intention. Built with You.